Self-Optimizing Block
This block allows content editors to populate multiple variants of the same content in one block and set a target page as a “goal” for the block. Over time the block will automatically display the most popular content variant and provides user statistics on the back-end. For additional information about this block, see the Optimizely documentation here.
Block Properties
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Category |
Standard Optimizely Category field. |
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Goal |
The goal or conversion page you wish users to end up visiting. |
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Variations |
This field should be used to add 2-4 variants of similar content that will help users visit the goal page. |