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Self-Optimizing Block

This block allows content editors to populate multiple variants of the same content in one block and set a target page as a “goal” for the block. Over time the block will automatically display the most popular content variant and provides user statistics on the back-end. For additional information about this block, see the Optimizely documentation here.

Block Properties

Category

Standard Optimizely Category field.

 

Goal

The goal or conversion page you wish users to end up visiting.

 

Variations

This field should be used to add 2-4 variants of similar content that will help users visit the goal page.