Lauren Lightfoot

Lauren Lightfoot is a Partner and the firm’s Chief Growth Officer in the firm's Outsourced Services Group. She leads firmwide growth initiatives focused on brand strategy, demand generation, and revenue acceleration. With more than 20 years of experience, she partners with leadership teams to design and execute integrated growth strategies that strengthen market positioning, expand pipelines, and drive measurable business results.

 

Lauren aligns brand strategy, performance marketing, and sales enablement to create scalable & predictable growth engines. Her work spans key industries, including legal, manufacturing and distribution, healthcare, and not-for-profit organizations. Lauren helps organizations optimize customer acquisition, improve conversion performance, and support both near-term objectives and long-term expansion. By combining data-driven decision-making with strong leadership and a deep understanding of customer behavior, Lauren guides teams in building high-impact campaigns and sustainable demand models.

 

Prior to joining, she was the Founder and Chief Executive Officer of a digital marketing agency, where she led end-to-end marketing operations and advised organizations on growth strategy, brand development, and pipeline optimization.