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Building a Foundation for Growth with Xero

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How we helped a tattoo aftercare products company eliminate manual processes, streamline operations, and build a solid foundation for growth.

Client

Founded in 2012 by Richie Bulldog and Seth Love, Hustle Butter is a skincare brand specializing in tattoo aftercare products. Headquartered in New York City, the company is known for its Hustle Butter Deluxe product, the first all-natural, vegan petroleum replacement used for tattoo lubricant and aftercare. Hustle Butter’s products are designed to keep tattoos vibrant and skin healthy, embodying the spirit of Brooklyn hustle and reflecting the founders’ dedication to improving the tattoo experience for artists and collectors.

Challenge

Before engaging EisnerAmper, Hustle Butter worked with a small mom-and-pop bookkeeping firm and performed many accounting functions manually. As the business grew and expanded its online sales channels, Hustle Butter leaders had more complex tax and accounting needs that went beyond the scope of their current bookkeeping services.

Hustle Butter was no longer a small operation; it needed to address varying state and local tax issues, among others, and leadership had more robust reporting requirements that their current solution could not produce. As they went to expand their sales into larger retailers such as Ulta and Amazon, leaders needed an accounting system that fit their organizational needs and was fully integrated with their other applications to create a centralized data source.

cloud accounting

The tipping point in realizing that we needed another system was when a company we were working with asked us for an income statement, balance sheet, and statement of cash flows, and we didn't have a system where we could just generate a report. We were making an income statement by hand in Excel, which is asinine.

Jason Stone

Managing Partner, Hustle Butter

Approach

After meeting with two large accounting firms, Hustle Butter leaders engaged EisnerAmper due to our team’s systematic approach and user-friendly software selections.


team meeting

Systems Setup and Integration

Hustle Butter leaders needed a solid accounting foundation with integrated systems to locate orders and track costs in real-time. They also needed flexible invoicing options for their online stores. Due to its scalability, integration capabilities, and user-friendly interface, we found Xero to be the optimal solution for Hustle Butter.  

Our team integrated Xero with BILL, an automatic bill payment system, and Gusto, an all-in-one HR platform, to create a seamless workflow for managing accounting, payroll, and bill payments. We also created a separate ledger between Hustle Butter and Ulta to interpret Ulta’s pricing and discounting algorithms. This allowed Hustle Butter leadership to see their actual sales numbers and integrate that information with the general ledger in Xero.

Accounting for Multiple Entities

When Hustle Butter leaders opened their first flagship tattoo gallery in downtown Manhattan, Hustle Butter Tattoo Gallery, our team helped get the business up and running. We connected them with EisnerAmper’s sales tax department to assist with monthly filing, and our cloud accounting team attended meetings with Hustle Butter leaders to choose a POS system. We also set them up on Xero. 

While Hustle Butter Tattoo has very different tax and accounting needs, Xero is flexible enough that Seth and the team can run Hustle Butter Tattoo Gallery on their current platforms without switching to a different solution or working with a new team of advisors. 

clouding accounting computer

Results

Transparent Financials

With real-time updates and comprehensive financial insights, Hustle Butter leaders have clear visibility into business performance and the right information to manage cash flow better and make informed financial decisions.

financials

Xero allows not only me to know what's been paid, but our accountants are all tied into the system, so everybody around the board knows what's owed, what's coming in, when it comes in, and how it came in. It's a good system; simple and good. I'm happy with it.

Seth Love

Co-Founder, Hustle Butter

accounting technology

A Central Source of Truth

Hustle Butter leaders have a fully integrated solution with built-in automation, saving them time and minimizing errors involved with manual data entry. Leaders have a cohesive financial management system and have confidence in the accuracy of their financial reporting.

Now we have a fully interactive approach between all these different systems from Gusto, BILL, and Xero. Everything's feeding into one another, and it's just more organized. We wouldn't have been able to scale and grow without these building blocks in place

Jason Stone

Managing Partner, Hustle Butter

A Partner to Grow With

Our team works closely with Hustle Butter to provide ongoing support and assist as new projects arise.

With technical accounting off their plates and a flexible system that can scale as they grow, Hustle Butter leaders have more time to focus on their passion. As Hustle Butter grows, its EisnerAmper team will be committed to providing more actionable business insights and advice to help them make better financial decisions and solidify their decision to choose us as their trusted partner.

Team Meeting

Anytime we have a concern or a creative thought or way of doing something, [EisnerAmper] is a quick phone call away. We see EisnerAmper as a partner moving forward with us.

Seth Love

Co-Founder, Hustle Butter

Contact

Contact us today for a consultation or demo and discover how our cloud accounting services can help your organization.