A Look Ahead to the 2023 Super Bowl: Uncover the Power in Artificial Intelligence (AI) and Data Analytics in the Sports and Entertainment Industry
- Feb 8, 2023
The 2023 Super Bowl is one of the year's most anticipated sporting and entertainment events. The Philadelphia Eagles and the Kansas City Chiefs will compete for the Super Bowl this year. Beyond the game, another story is the impact of artificial intelligence (“AI”) and data analytics on the sports and entertainment industry sectors.
AI and data analytics are becoming increasingly important in the sports and entertainment industry. They enhance the fan experience, help improve team performance and enable organizations to enhance their decision-making. This article will explore how AI and data analytics are being applied to the sports and entertainment industry, specifically focusing on how they can be used for the 2023 Super Bowl.
Data, AI and IoT
One of the most common ways AI is utilized in sports is for player performance analysis. Teams can use data analytics to track player movements, measure physical performance and identify areas for improvement. For example, the NFL's Next Gen Stats uses a combination of Internet of Things (IoT) devices like cameras and radio frequency identification (“RFID”) chips to track player movements on the field, providing teams with detailed data on everything from a player's speed and acceleration to their distance traveled and the number of snaps played. This data can inform coaching decisions, such as which players to target for recruitment or where to focus training efforts.
Data and AI creating Raving Fans
Another area in which data and AI are being applied in sports is fan engagement. This can include using data analytics to personalize fan experience, such as recommending content or merchandise based on a fan's previous interactions with the team. For example, the NFL's Next Gen Stats includes a feature called "Player Matchup View" which allows fans to compare the performance of different players in real time, enabling fans to engage more deeply with the game and making the experience more interactive and personalized, thus creating raving fans. Another use case is when AI can determine the demographics of viewers based on geography, broadcast time and even team performance. This provides valuable insights to sports and entertainment companies to improve their operations' efficiency, allowing them to make more informed decisions about future programming and targeted advertising.
Data & Pattern Recognition
Data analytics dashboards and pattern recognition are powerful tools that can be used to analyze large amounts of data and identify key insights. Dashboards provide a visual representation of the information, making it easy to recognize trends, patterns and outliers. This allows teams and organizations to understand their data and make informed decisions quickly. In the context of the 2023 Super Bowl, data analytics dashboards and pattern recognition can be used to inform game strategy by tracking player speed and positioning, allowing coaches and players to make more informed decisions in real time. Data analytics dashboards also benefit fans by providing additional insights and real-time metrics that football fans can use to make instantaneous decisions with fantasy football or sports betting.
Final Thoughts on Data and AI
AI and data analytics are increasingly important in the sports and entertainment industry. They can be used to enhance fan experience, improve team performance and inform decision-making. Using data analytics dashboards and pattern recognition can add value to the event and help to gain insights and make better decisions. The 2023 Super Bowl provides an excellent opportunity to highlight how AI and data analytics can be used in the sports and entertainment industry and explore new and innovative ways of engaging with fans.
These data and AI tools have helped optimize various aspects of the sports and entertainment industry, from reducing the number of injuries to improving fan engagement. For instance, AI-powered wearable technology can monitor players' physical condition and prevent injury, while data analytics can help to determine the most popular events and allocate resources accordingly.
AI and data analytics are shaping the future of the sports and entertainment industry. The 2023 Super Bowl is a testament to these emerging technologies' impact and potential to revolutionize the industry. As the battle between the Philadelphia Eagles and the Kansas City Chiefs unfolds, we can look ahead to a future where AI and data analytics will continue to enhance how we watch, play and enjoy the world of sports.
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Jason Juliano is a Director within EisnerAmper Digital with over 25 years expertise as a technology and risk management executive in information technology.
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