Competitive Compensation Packages for Startups

March 15, 2023

Though often strapped for cash, startups are finding new and creative ways to remain competitive. In this video, you’ll find out about alternative compensation considerations and strategies as we explore ways to engage and retain key stakeholders in ever-changing markets.


Transcript

Mary Rizzuti: My name is Mary Rizzuti and I'm the managing director of compensation resources part of EisnerAmper's advisory group. We have been diligently working on compensation strategies that address the ever-changing markets we are experiencing both from a human capital perspective as well as a business perspective.

For this segment, I will be focusing on total rewards in startup companies. We will touch upon

  • base salary
  • variable pay
  • equity
  • company culture and
  • change management

Historically and even more so now startups have needed to be creative and how they attracted highly skilled talent in an environment where cash may not always be plentiful. The human capital strategy was typically--add as you go and negotiate what you need. What resulted were individually constructed compensation packages based on demands for certain skills, the need for retention and continuity and motivation of a buy in mentality of the candidates. This was accomplished by offering a base salary that was sometimes below market with upside potential in the form of some type of long term incentive like phantom stock or real equity. Many individuals were attracted to working for a startup company simply because of the allure of being part of an innovative environment.

However, in the midst of volatile labor market startup companies are now revisiting their total rewards philosophies recognizing that below market based salary is not always best practice in an industry that is hungry for highly skilled individuals.

Is that whatever an employee or applicant demands and negotiate? Is it what a company can afford to pay? Is it solely driven by market data? The answer is a combination of all of the above.

First and foremost affordability is a key driver. But affordability may be measured in different ways in different companies. While the company may have just received  a round of financing, the question is always how can we best utilize the capitals that we have. Investors will expect to see their investment at work producing results rather quickly. Thoughtful decisions around what a competitive pay package looks like for a specific position are critical. Layer in impacting factors such as concerns about internal equity and the increase in the number of states that have pay transparency laws and it is evident that one size does not fit all when determining best fit compensation.

While market data is important it certainly provides a good baseline for compensation package design it, doesn't always provide the final determination of what the appropriate level of compensation should be for a physician or what its distribution should be between base salary, variable pay and equity. Individuals may bring a varied skill set to their position, wear many hats within the company as well—how do you evaluate those skills? Competency models are being used more frequently in these scenarios. Startups change as they grow and as a result the positions within the company's change. Developing career ladders position progression opportunities are all becoming more commonplace in startup environments. Equally important and challenging is designing performance based pay program.

Identifying performance metrics within an environment that is constantly changing and influenced by funding constraints requires focused time to identify goals that connect to the company strategy while remaining fluid enough to flex with the company when necessary. There is greater pressure on founders to devote time to developing a compensation philosophy that connects with the business strategy and evolving culture of the company. Many times startups draw from a talent pool where individuals have very different backgrounds—some may have come from other startups other from corporate backgrounds. This difference sometimes creates misalignment in management styles and perspectives on pay philosophy which impacts company culture.

As startups grow the need for more internal structure becomes very important. Change management and deliberate communication policies around the new programs become imperative. We find that this is the pivot point where startups begin to outsource their compensation program design as well as their HR needs recognizing that they are at a point where they need more support and expertise in these areas.

It is evident that the landscape is changing, and founders are acknowledging the need to step away from the think tank just long enough to get much needed human capital strategies in place that will support making their ideas a reality.

Compensation continues to be a dynamic topic in every industry, and we will continue to monitor and inform on emerging trends.

About Mary A. Rizzuti

Mary Rizzuti is a Partner with EisnerAmper and the Practice Leader of Compensation Resources.


More in This Series

Startups: Tax Implications of Hiring Independent Contractors vs. Employees

In this video, you’ll learn about the three worker classification tests, filing requirements, and more in order to make an accurate worker classification/determination and avoid possible tax and legal exposure.

Cybersecurity Risks and Solutions for Life Sciences Startups

Cybersecurity poses a significant risk to life sciences startups that handle personal identifiable information. In this video, you’ll learn about the risks facing your business and how you can protect your clients and systems.

When Do I Need to Get an IRC Sec. 409A Valuation for My Stock Options or Stock Grants?

A 409A valuation is used by private companies to assess the fair market value of their stock. In this video, you’ll learn when a 409A valuation is necessary, the length of time in which it is valid, and which events trigger the need for an update

Capital Raising: What Are My Options—and How Do I Approach Investors?

In this video, you’ll learn about various options for raising capital, tips for creating your potential investor list, and how to approach investors.

What Technology and Life Sciences Companies Need to Know about being Acquired by a SPAC

Becoming a public company through an acquisition by a SPAC is an alternative to the traditional initial public offering (IPO). In this video, you’ll learn some key considerations that a technology or life sciences company should keep in mind before being acquired by a SPAC.

Going Global: How to Report Your Foreign Operations for Tax Purposes

In this video, we’ll examine why reporting on foreign operations for tax purposes is an important matter for technology and life sciences start-ups doing business abroad.

What Tax Considerations Does My IPO Trigger?

Is your company preparing for (or have you recently had) an IPO? In this video, you’ll learn about the impact that an ownership change under IRC Sec. 382 can have on the utilization of net operating loss (NOL) carryovers and other factors that can influence your tax burden.

Medical Device Companies: Consideration for Consignment Inventory and Related Sales Process

Many medical device companies have chosen to deploy a consignment inventory and sales approach for their related products. In this video, you’ll learn about the advantages and disadvantages of this strategy for both the company and third parties, as well as best practices to consider

What Technology and Life Sciences Companies Need to Know About Transfer Pricing—from Start-ups to Large MNEs

In this video, you will learn why transfer pricing is an important focus point for many multinational enterprises in the technology and life science industry.

Capital Raising: Are Financial Instruments Classified as Liabilities or Equity?

In this video, you'll learn about the different accounting ramifications for financial instruments issued to investors by start-ups and why it’s important to properly structure financial instruments upfront for accounting purposes.

Financing for Entrepreneurs: What Are Issuance Costs?

In this video, you’ll learn about “issuance costs” and how to properly account for them based on the type of funding that was raised.

Does My Start-up Need an Advisory Board?

In this video, you'll examine the ways how an advisory board differs from a board of directors; why you might consider forming an advisory board; how you can attract and retain advisory board members; and how you can enhance the effectiveness of the advisory board for your start-up.

What Technology and Life Sciences Companies Need to Know About SOC 1 Reports

Brenda DeSaro explains what a SOC 1 Report is, discusses why companies need to be concerned about these reports even though they likely outsource this work to third-party providers, and outlines a best practices approach.

Entrepreneurship: Behind the Numbers

John Pennett talks about the ingredients for successful entrepreneurship—from early to late-stage enterprises—with “Behind the Numbers” host and senior director at CFGI.