Strategic Roadmap: Strategies and Measures

October 15, 2021

Strategy is the foundation of any business. Having a written plan that formalizes your organization’s strategy regarding deliverables and how one measures success in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. When everyone in the organization knows what you will be accountable for and how you measure for success, that can help the business reach its short- and long-term objectives.

Transcript

Matt Kerzner:It's very important that employees understand the strategy of the organization. There are three major pillars that can help the strategy of an organization. The first pillar is business development. How do we grow the business? How do we increase revenue? How do we maximize our profits?

The second pillar is operating efficiently. This is how we do things
better, faster and more efficiently. But if we don't think smart on how to reduce overhead, we could lose it in another area. The third pillar is people development. It's actually starting with finding the right talent, developing the right talent and building all the core competencies to help them succeed within the organization. Another part of people is succession planning. It's having the right people in the right place. And I'm not just talking about the executives. It's all the key positions within the organization.If anyone leaves, who do you have ready today, tomorrow, and, in the distant future? People development is key.

About Matthew Kerzner

Matthew Kerzner is a Managing Director in the Center for Individual and Organizational Performance and the Center for Family Business Excellence. Matt has more than 25 years of experience in organizational development with a specialization in assisting family businesses and closely held businesses.

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Strategic Roadmap: Initiatives & Projects

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