Strategic Roadmap: Strategies and Measures

October 15, 2021

Strategy is the foundation of any business. Having a written plan that formalizes your organization’s strategy regarding deliverables and how one measures success in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. When everyone in the organization knows what you will be accountable for and how you measure for success, that  can help the business reach its short- and long-term objectives.


Transcript

Matt Kerzner:It's very important that employees understand the strategy of the organization. There are three major pillars that can help the strategy of an organization. The first pillar is business development. How do we grow the business? How do we increase revenue? How do we maximize our profits? 

The second pillar is operating efficiently. This is how we do things
better, faster and more efficiently. But if we don't think smart on how to reduce overhead, we could lose it in another area. The third pillar is people development. It's actually starting with finding the right talent, developing the right talent and building all the core competencies to help them succeed within the organization. Another part of people is succession planning. It's having the right people in the right place. And I'm not just talking about the executives. It's all the key positions within the organization.If anyone leaves, who do you have ready today, tomorrow, and, in the distant future? People development is key. 

About Matthew Kerzner

Matthew Kerzner is a Managing Director in the Center for Individual and Organizational Performance and the Center for Family Business Excellence. Matt has more than 25 years of experience in organizational development with a specialization in assisting family businesses and closely held businesses.


More in This Series

Strategic Overview

EisnerAmper discusses the strategic roadmap process, and how we can help you and your organization put a plan together to look for three to five years out within your organization.

Strategic Roadmap: Mission, Vision and Core Values

Strategy is the foundation of any business. Having a written plan that formalizes your organization’s mission, core values and vision can help the business, ownership, family and employees be on the same page and can help the organization reach it’s short- and long-term objectives.

Strategic Roadmap: Objectives & Goals

When goals are written in a Specific, Measurable, Achievable, Relevant, and Timely manner, they can help individuals, departments, and the business reach their short- and long-term objectives.

Strategic Roadmap: Individual Actions

Strategy is the foundation of any business. Having a written plan that formalizes individual actions in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. This is particularly true when employees have very clear actions on how to accomplish their tasks to help a business reach its short- and long-term objectives.

Strategic Roadmap: Initiatives & Projects

Strategy is the foundation of any business. Having a written plan that formalizes initiatives and projects in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. When leadership and employees understand what their deliverables are, how they measure success, and what is in scope and out of scope on what they need to accomplish can help a business reach its short- and long-term objectives.