Strategic Roadmap: Objectives & Goals
October 15, 2021
Strategy is the foundation of any business. Having goals and objectives in a written plan that formalizes individual actions in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. When goals are written in a Specific, Measurable, Achievable, Relevant, and Timely manner, they can help individuals, departments, and the business reach their short- and long-term objectives.
That is now a smart goal. Why? Because it was very specific. By the end of the decade, he wants to land a man on the moon. Is it measurable? Absolutely. If you look at 1970, you can look back to see by the end of the decade in the 60s, did we land a man on the moon? Was it relevant? It sure was. We were going through a Cold War at the time and we needed to land a man on the moon before our competition. Was it achievable? It was definitely a stretch, but we had the technology and we already orbited the earth. So it was definitely a stretch, but it was an achievable goal. And by having a timeframe on it, by the end of the decade, made it very specific to make sure that we are working towards that goal. So it's very important when you're putting goals together that you do it in the SMART format.