Strategic Roadmap: Objectives & Goals

May 15, 2019

It is very important for the organization to really think through the objectives and goals that they would like to accomplish. You will need to think about  what are all the deliverables and organization should be working on. The SMART model should be implemented to help develop those goals smart stands for specific, measurable, achievable,  relevant and a timeframe were to be accomplished when an organization works on goals and clearly communicates this to all their employees everybody could be working in the same direction.


Matt Kerzner: The next one is objectives and goals. These are the objectives and goals of the organization. I  firmly believe that you should only put together between 5 to 7 goals. 

When the goals are  put together, they should follow what's called the SMART model. And SMART stands for specific, measurable, achievable, relevant, and time frame. So, when you're putting a goal together, you want to make sure you hit each one of those smart objectives.

About Matthew Kerzner

Mr. Kerzner is a Director in the Center for Family Business Excellence. Matt has more than 25 years of experience in organizational development with a specialization in assisting family businesses and closely held businesses.

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