Strategic Roadmap: Initiatives & Projects

October 15, 2021

Strategy is the foundation of any business. Having a written plan that formalizes initiatives and projects in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. When leadership and employees understand what their deliverables are, how they measure success, and what is in scope and out of scope on what they need to accomplish can help a business reach its short- and long-term objectives.


Transcript

Matt Kerzner:I've already walked you through the strategic roadmap in a previous video in a high overview. I've also walked you through the first three steps. Now I'd like to introduce you to the fourth step, which is initiatives and projects. Once you've put your goals together for the organization and you start cascading them down by department, now it's putting the initiatives together on what projects you need to work on.

For example, business development. If you are now going to be looking at possibly a merger or an acquisition, what are all the steps that you need to do in order to make that happen? Who are the executive sponsors that are going to get behind this project? What resources do you need? Who are the teammates and what are they responsible for? What is the outcome that the stakeholders is going to get in this process? What are all the deliverables that you need to work on? How are you going to measure the success?

It's also very important to know what's in scope of your project and out of scope. When everybody on the team knows what they need to work on in order to make these goals come alive, it will happens so much smoother for you.

About Matthew Kerzner

Matthew Kerzner is a Managing Director in the Center for Individual and Organizational Performance and the Center for Family Business Excellence. Matt has more than 25 years of experience in organizational development with a specialization in assisting family businesses and closely held businesses.


More in This Series

Strategic Overview

EisnerAmper discusses the strategic roadmap process, and how we can help you and your organization put a plan together to look for three to five years out within your organization.

Strategic Roadmap: Mission, Vision and Core Values

Strategy is the foundation of any business. Having a written plan that formalizes your organization’s mission, core values and vision can help the business, ownership, family and employees be on the same page and can help the organization reach it’s short- and long-term objectives.

Strategic Roadmap: Objectives & Goals

When goals are written in a Specific, Measurable, Achievable, Relevant, and Timely manner, they can help individuals, departments, and the business reach their short- and long-term objectives.

Strategic Roadmap: Individual Actions

Strategy is the foundation of any business. Having a written plan that formalizes individual actions in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. This is particularly true when employees have very clear actions on how to accomplish their tasks to help a business reach its short- and long-term objectives.

Strategic Roadmap: Strategies and Measures

Strategy is the foundation of any business. Having a written plan that formalizes your organization’s strategy regarding deliverables and how one measures success in areas such as business development, operational efficiencies and human resource management can help the business, ownership and family be on the same page. When everyone in the organization knows what you will be accountable for and how you measure for success, that can help the business reach its short- and long-term objectives.