Measuring the Impact of Your Social Media Campaigns

October 28, 2014

By Amy MacFadyen, CPA 

Not-for-profits face significant challenges in building brand awareness, raising funds, and increasing engagement—and social media can have a significant impact in helping to achieve these goals. But, like any other business process, social media takes commitment, planning, and the correct tools, as well as the ability to measure the impact of a campaign.

Two of our professionals, Amy MacFadyen and Stefanie Franovic, have written a series of articles developed to help not-for-profits effectively harness the power of social media. Read the first post here and check back over the next few weeks for more.

About Amy MacFadyen

Amy MacFadyen is a Partner in the firm’s Not-for-Profit Services Group and Audit Department with ten years of experience in public accounting, where she has specialized in not-for-profit and commercial auditing.