Yahoo Finance discusses the NFL and advertising in this year's Super Bowl, including online and social media presence and Amazon and Budweiser.

Michael Breit Discusses the Business of the Super Bowl on Yahoo!

EisnerAmper’s Michael Breit visited Yahoo! Finance to talk about the money behind the big game. Michael covered the skyrocketing costs of advertising, the potential commercial impact of recent NFL controversies, how social media platforms could revolutionize the viewing landscape and much more.


Alexis Christoforous: We’re four days out from the Super Bowl and this year more than 20 advertisers have shelled out over $5 million for a 30-second spot during the big game. But really, is it worth it? Joining me now is Michael Breit, Managing Partner and leader of the Sports and Entertainment Group for EisnerAmper. It’s great to have you here.

Michael Breit: Thank you, Alexis.

Michael Breit is the Managing Partner of Regions, concentrating on the growth and expansion of the firm’s offices. He is also Partner-in-Charge of the New York office and the firm's Sports and Entertainment Group.

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