Strategic Roadmap: Vision

May 15, 2019

The vision for organizational is what we want to be when we grow up. It's very important that all employees understand what the future looks like and what potential they could develop into as an organization. The vision is a very strategic outlook of what we want to be one year three years and five years from now.


Matt Kerzner: The third one is the vision. This is what we want to be when we grow up. 

It's a very strategic statement that will let the employees know that this is the direction of the organization.

About Matthew Kerzner

Mr. Kerzner is a Director in the Center for Family Business Excellence. Matt has more than 25 years of experience in organizational development with a specialization in assisting family businesses and closely held businesses.

More Videos in This Series

Strategic Roadmap: Individual Actions

Once you developed your mission, vision, values, goals and objectives it will be important that each employee developed their own individual actions to help the organization move in the desired direction.

Strategic Roadmap: Initiatives & Projects

When looking at initiatives and projects it's very important to understand what is in scope and out of scope of the project and to identify all the resources that are needed to make this initiative successful.

Strategic Roadmap: Strategies and Measures

This part of the Strategic Roadmap podcast series continues with strategies and measures. There are three major strategies that an organization should concentrate including business development, operating efficiency and bench strength.

Strategic Roadmap: Objectives & Goals

It is very important for the organization to really think through the objectives and goals that they would like to accomplish. The SMART model should be implemented to help develop those goals - specific, measurable, achievable, relevant and timeframe

Strategic Roadmap: Core Values

Core values are what an organization believes in. When an organization puts core values together it can help all employees understand what they need to believe in to all be working in the same direction.

Strategic Roadmap: Mission

Does your organization have a mission statement? It is very important for an organization to understand why they exist and if all the employees understand what are the activities that are most they will truly understand why the organization exists.