Strategic Roadmap: Mission

May 15, 2018

Does your organization have a mission statement? It is very important for an organization to understand why they exist. If all the employees understand what are the activities that are most important the talents that they can bring to the organization in what their passions are they will truly understand why the organization exists.


Matt Kerzner: The first step is the mission. The mission is a one-sentence statement that is going to let all your employees know what you stand for, why you exist. An organization's mission statement should clearly communicate what it is that you do. 

When developing a mission statement, your organization should think about the following questions: What are our greatest accomplishments?What are the activities that are most important to us within the organization? What are the natural talents you and your employees have that add value? Your talent, your strengths, your abilities. Lastly, as an organization, we need to know what we're passionate about. The simple act of reading your mission statement can help your organization re-focus their attention and energy to meet the business-specific goals.

About Matthew Kerzner

Mr. Kerzner is a Director in the Center for Family Business Excellence. Matt has more than 25 years of experience in organizational development with a specialization in assisting family businesses and closely held businesses.

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