EisnerAmper Rolls Out Brand Development Initiative
November 08, 2011
EisnerAmper's brand development initiative is rolling out across the firm.
The firm launched the program to communicate the differentiating features of the EisnerAmper client experience, one year after the combination of Eisner LLP and Amper, Politziner & Mattia, LLP.
The new EisnerAmper brand platform grew out of employee focus groups, stakeholder and client interviews, surveys, and outside market research. The brand message emphasizes the working relationships between clients and team members, and the key role EisnerAmper professionals play in solving problems and providing guidance to help businesses grow.
“The brand reflects who we are and how we perform as resourceful professionals “, said Michael Mattia, EisnerAmper Partner-in-Charge of Marketing. “It illustrates the passion we have for what we do and the collaborative way we work as a team on every engagement.”
The brand launch includes a number of marketing and communications initiatives including new print and radio advertising; as well as employee-directed programs to boost awareness. According to Mattia, “The brand is focused on communicating how we distinguish ourselves in a crowded marketplace. With our new tagline, Let’s Get Down to BusinessTM, we are communicating our promise to help clients in the most effective way possible - through responsiveness and astute, business-savvy advice.”
As part of the rollout, the firm’s brand communication plan features new collateral, enhanced website content, social media and a promotional campaign centered around the brand promise of ‘rolling up our sleeves and helping our clients with their toughest challenges, all anchored by the Let’s Get Down to Business tagline. Mattia noted, “Of course, in the end, our brand is defined by what others say about us, not by what we say about ourselves. The EisnerAmper brand development program, coupled with our vibrant and appealing visual identity, relates the firm’s commitment to our clients, our colleagues, and the communities we work in.”