Michael Mattia is the Principal-in-Charge of Marketing and is responsible for the overall direction of the firm’s marketing programs. Providing a consistent approach to marketing throughout the firm, Mike guides both the strategic and tactical marketing initiatives needed to keep the firm a growing, “cutting edge” organization. His responsibilities include new service line and product development, corporate communications, niche building, business development, coordination of the firm’s referral network, industry research for both improving client service and new market entry, and advertising/public relations programs. Prior to his nearly 25 years at the firm, Mike was the Director of Sales and Marketing at a regional engineering and environmental company.
Mike serves on the Business Development Committee of Allinial Global. He is a member of the Association for Accounting Marketing (AAM), the leading association aimed solely at addressing the role of marketing within the CPA profession, and a member of the New Jersey Professional Services Marketing Group (NJPSMG). He has presented before a range of audiences and has been quoted in many of the industry’s leading publications.
An active member in his community, Mike currently serves on the Board of Trustees of the Old Barracks Museum, the Mercer Regional Chamber of Commerce and Family Guidance Center. He holds various leadership positions in other local business organizations, civic associations and community activities. He received his bachelor’s degree from Lehigh University.